Wednesday, 20 July 2011

Floral Footwear

My published editorial -

 If you’ve ever wondered what a collaboration between nearly 40 years of American sporting history and elegant timeless British design looks like look know further, we have the perfect thing!

Liberty of London, the iconic and most quintessential of all British brands have teamed up with the famed sporting heavy weight Nike to produce a capsule collection of limited edition designs which are proving a seasonal must have.

Launched on the 1st of April, the collection is the biggest yet in the collaborations three year history. Previous incarnations were released in the spring of 2008 with the original Liberty Dunks (and Blazers that followed in 2009) which were an immediate hit across the world; but very limited numbers meant these highly sought-after goodies proved to exclusive and sadly many missed out.

This time the two brands have gone above and beyond to create the most accessible and dynamic collection yet. The fusion of the vibrant floral and geometric Liberty Print patterns juxtapose perfectly with the clean lines and sharp character of Nike. Particular favorites are the Skinny Dunk Hi Premium High Tops and Air Force One Trainers. Both huge Nike icons, the Liberty effect gives them a new edginess and a playful softness.

The Air Force 1
The legendary AF1, Is a classic hoop shoe and has become one of Nikes most legendary products. Now known the world over as THE basketball shoe of choice its clean and timeless design continues to prove unstoppable.

The Dunk
First released in 1985, the Nike Dunk is a basketball shoe, a skate shoe, a BMX shoe, a vintage shoe and a piece of sporting history all rolled up in one. This new revamp continues a tradition of redefining the identity of sport and design and gives new life to these historic brands.

Remember – be hot on the heels of this limited addition collection; with summer defiantly here to stay everyone wants a piece of fancy floral footwear.

By Sam Outing