Saturday, 9 April 2011


My Published Editorial -

Lyle & Scott, the Scottish heritage brand with a history spanning more than one hundred and thirty years is famed for it’s royal standard, colourful and on trend golfing wear and collaborations with some of the sporting and fashion worlds greats, like Christian Dior.

Proving they’re still the brand of choice when it comes to working with others, Curated by Lyle & Scott was a capsule collection of four gig nights hosted at the hot new east London venue XOYO showing off the best new talent the music world has to offer.

TheStyleKing went along to the fourth and final gig last Thursday where we got to see at first hand the new faces of the UK music scene and the great work Lyle & Scott have done in supporting them. The four brands from the night were the Indie Brit sensations; Ice Black Birds, Boy Mandeville, Wilder and Summer Camp. Each with their own individual styles, looks and sounds (but all suitably decked out in Lyle & Scott, of course), it proved an entertaining night and a great showcase of who we should be keeping our eyes on, and listening out for.

Curated by Lyle & Scott Helped strengthen the historically entwined bond between fashion and music as the brand continue to show casing the very best in emerging talent. Having had many successful rebrands over the decades Lyle and Scott has proven it’s a cut above the rest and really has its finger on the pulse when it comes to modern fashion and popular trends.